Besides the essential advantage of its privileged geographical position at the junction of Europe, Africa and the Arab world, Morocco enjoys significant intangible assets consisting of:

Institutional, political and macroeconomic stability (stable growth, controlled inflation and reduced debt);
Open economy (access to a market of nearly 1 billion consumers thanks to the Free Trade Agreements with the European Union, USA, Turkey, etc.);
Religious tolerance;
Pluralistic identity.

These many advantages make Morocco an attractive destination for investment, as it is a stable emerging country at the gates of Europe.

A crossroads between continents

In addition, the country is currently positioned as a production and exportation hub for foreign companies thanks to its various competitive strengths:

Ambitious sectoral strategies aiming to present an attractive Moroccan offer and supporting high value added sectors that drive the country's growth, especially agribusiness, tourism, industry, information and communications technology, renewable energy, commerce and distribution, and innovation;
Numerous reforms on the legislative, regulatory and institutional levels to increase the country's competitiveness and attract foreign direct investment;
Massive efforts in road, air, port and industrial infrastructure currently make Morocco a multi-connected nation, promoting the rapid movement of people, goods and data;
An efficient financial centre: Casablanca Finance City (CFC) holds first place in Africa according to the ranking of world financial centres by the “Global Financial Centres Index”;
Continuous improvement of the business climate: : Morocco ranks first in North Africa and third in the MENA region after the United Arab Emirats and Bahreïn, according to the 2018 World Bank « Doing Business » report.